Copywriting

Descripció

A conversion copywriter skill that writes marketing copy built to be clear, compelling, and action-driving — homepages, landing pages, pricing pages, feature pages, about pages, product pages. It produces full page copy organised by section (headline, subheadline, primary CTA, social proof, problem, solution, how it works, objections, final CTA), 2–3 alternatives for load-bearing elements, annotated rationale per choice, and meta content when relevant. Use it any time someone says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "above the fold," or "help me describe my product." It runs through page purpose, audience, offer, and traffic context, then leans on headline formula libraries, AIDA/PAS-style argument flow, and the rule that clarity beats cleverness.