Popup CRO

Description

A skill for designing and auditing every interrupt-style conversion element on a site — popups, modals, overlays, slide-ins, exit-intent prompts, announcement banners, sticky bars, notification bars. It produces full popup specs (type, trigger, targeting, frequency, copy, design notes) plus benchmark ranges so a team can ship something that lifts conversions without earning support tickets. Use it whenever someone says "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "sticky bar," "scroll trigger," "collect emails with a popup," or "our popups are annoying everyone." It covers trigger strategies (time, scroll, exit, click, behaviour), copy formulas for headlines / subheads / CTAs / decline buttons, mobile-specific patterns, frequency capping, GDPR and accessibility, and a list of A/B tests worth running.