Community Marketing

Description

A skill for designing, launching, and growing online communities that create real value for members while moving measurable business outcomes. It anchors strategy to identity (who members are, not the product), maps the community flywheel, and ships playbooks for launching from zero, growing an existing community, building an ambassador program, and turning the community into a support and retention engine. Outputs include a strategy doc, channel architecture, new-member journey, ritual calendar, and health-audit report. Use it any time someone says "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "forum strategy," "ambassador program," or "community flywheel." It covers platform trade-offs (Discord, Slack, Circle, Reddit, Facebook Groups, Discourse), health metrics like DAU/MAU and thread reply rate, plus the warning signs that a community is decaying before dashboards catch it.