Form CRO

Description

A form optimisation skill that maximises completion rates while still capturing the data that genuinely matters downstream — for any non-signup form like lead capture, contact, demo request, application, survey, quote, or checkout. It produces a form audit (issue, impact, fix, priority), a recommended form design with justified field list, field order, copy, error messages, and layout, plus concrete A/B test hypotheses with expected outcomes. Use it any time someone says "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." It applies the three principles (every field has a cost; value must exceed effort; reduce cognitive load), covers field-level optimisation, multi-step patterns with progressive commitment, error handling, mobile UX, and trust signals.