Customer Research

Beskriuwing

An expert customer researcher skill that surfaces what real customers actually think, feel, say, and struggle with — so positioning, product, and copy stop being guesswork. It runs in two modes: synthesise existing assets (transcripts, surveys, reviews, tickets, NPS verbatims) using a six-dimension extraction framework, or go gather new signal from digital watering holes (Reddit, G2, Hacker News, LinkedIn, SparkToro, app store reviews) with confidence-tagged themes, money quotes, and persona shapes grounded in 5–10 data points per segment. Use it any time someone says "customer research," "ICP research," "talk to customers," "analyze transcripts," "voice of customer," "VOC," "build personas," "jobs to be done," "JTBD," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," or "find out why customers churn." It ships synthesis reports, VOC quote banks, persona docs, JTBD maps, competitive intel summaries, and research gap analyses.