Product Marketing Context

Cur Síos

The foundational positioning brief for any project that uses growth or marketing skills. This skill builds a single document — that captures product description, ICP, jobs-to-be-done, competitors, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Every other marketing skill checks for this file first, so you stop re-explaining the basics every conversation. Use it any time someone says "product context," "marketing context," "set up context," "positioning," "who is my target audience," "describe my product," "ICP," or "ideal customer profile." Run it before reaching for copywriting, page-cro, seo-audit, or any other marketing skill — they all look for the file it produces.