RevOps

Nkọwa

A revenue operations skill that designs the plumbing connecting marketing, sales, and customer success into one revenue engine — and fixes it where the pipes leak. It produces lifecycle stage definitions, lead scoring specs, routing rules, pipeline configurations, and dashboard specs that a team can ship as standalone documents, with platform-specific guidance once the CRM is known. Use it whenever someone says "RevOps," "revenue operations," "lead scoring," "lead routing," "MQL," "SQL," "pipeline stages," "deal desk," "CRM automation," "marketing-to-sales handoff," "data hygiene," or "leads aren't getting to sales." It covers the full lead lifecycle (Subscriber through Evangelist), three-layer scoring (fit + engagement + negative signals), routing methods including round-robin and account-based, speed-to-lead SLAs, deal desk approval tiers, and a dashboard stack with benchmark ranges for lead-to-MQL, MQL-to-SQL, pipeline velocity, and LTV:CAC.