Stroum Honnerte vu fäerdege Fäegkeeten fir Claude, Cursor, a méi.
Marigiyyin Hankali na Zamani don Snapchat: Me Yasa Snap Yafi Haka Ga Al'amuran Da Suka Fi Girma
Marigiyyin hankali na zamani mafi kyau don Snapchat a 2026 suna samar da Labaran da suka dace da Snap, bidiyon Spotlight, da kuma shimfidar AR a ƙasa da minti 5 ga kowane abu, da aka kulle a kan kayan kwalliyar kamfanin ku kuma aka auna 9:16 tare da gefuna na amintaccen yanki don abin da ke rufe saman da ƙasan kowane Snap. Snapchat ya kai 800M masu amfani a kowane wata a 2026 kuma yana biyan masu kirkirar kai tsaye ta hanyar Spotlight, duk da haka yawancin kungiyoyin tallatawa har yanzu suna ganin sa a matsayin ragowar TikTok.
Wannan gibba ita ce dama. Babban masu sauraron Snapchat shine Gen Z da Gen Alpha (75% na matasa a Amurka suna amfani da Snap kullum), daidai wannan rukunin da kamfanonin rayuwa, masu kirkirar mutum, da startups na DTC ke buƙata don isa gare su a wannan shekara. Abubuwan da ke cikin Snap suma suna da dokokin zane daban-daban fiye da TikTok ko Reels, wanda shine dalilin da ya sa samfuran tsaye na gargajiya ba su yi tasiri a can ba.
Marigiyyin hankali na zamani na Snap na asali akan Vibe Skills suna sakawa gefunan amintaccen yanki, shimfidar gummy, tsarin tsaye, da tsawon lokacin Spotlight 9:16 a cikin tsarin aiki guda, don haka labarin Snap guda ko bidiyon Spotlight zai iya fitowa cikin minti kaɗan ba tare da buɗe Photoshop ko After Effects ba.
Wannan jagorar ta bayyana marigiyyin hankali 7 na Snap da muke bada shawarar akan Vibe Skills a 2026, ilimin abubuwan da ke cikin Snap wanda ke motsa zubewa da kuma samun kuɗin Spotlight, da kuma tsarin aiki na yau da kullun wanda ke juya Snap daga "dole ne mu kasance a can" zuwa wani tashar da ta gaske.
Stroum Honnerte vu fäerdege Fäegkeeten fir Claude, Cursor, a méi.
Me Yasa Snapchat Har Yanzu Yake Mallakar Gen Z A 2026
**Yawan masu amfani da Snapchat a kowace rana yana da ƙanƙanta kuma ya fi kowace dandalin sada zumunta. ** Yayin da Meta ke rasa Gen Z kuma TikTok yana fuskantar ci gaba da matsin lamba a Amurka, Snap ya yi shiru ya riƙe masu amfani da ƙasa da shekaru 25.
Adadi uku suna bayanin dalilin da ya sa Snap ke da mahimmanci ga kowace alama da ke niyya ga Gen Z a wannan shekara:
- 800M masu amfani a kowane wata, tare da sama da 443M masu amfani a kowace rana suna aika sama da 5B Snaps a kowace rana
- 75% na matasa 'yan Amurka masu shekaru 13 - 24 suna amfani da Snapchat, idan aka kwatanta da 64% akan Instagram da 56% akan TikTok a wannan rukunin shekaru.
- Spotlight yana biyan sama da $1M a kowace rana ga masu kirkirar da bidiyonsu na tsaye suka samu ra'ayoyi, ba tare da wata iyaka ga mabiyan don shiga shirin ba.
Abin takaici: abubuwan da ke cikin Snap suna da harshen zane na kansu. Abin da ake kira "chrome" (maɓallin kyamara, tire na gummy, shigarwa ta rubutu) yana rufe kusan 12% na sama da 18% na ƙasa na kowane allo. Fuska tana zaune akan manyan gutsuren launi. Gummy suna faɗuwa a cikin yanki mai aminci, ba a kusurwoyi ba. Ayyukan AR Lens suna faruwa a tsakiyar firam.
Idan ka sake amfani da fitarwar TikTok akan Snap, kalmar kamawa tana faɗowa a bayan tire na gummy, CTA yana rufe ta maɓallin kyamara, kuma yankin zubewa-sama ya yi karo da aikin AR Lens. Marigiyyin hankali na zamani da aka yi don Snap suna magance wannan a cikin matakin shimfida, ba bayan haka ba.
Stroum Honnerte vu fäerdege Fäegkeeten fir Claude, Cursor, a méi.
Tsarin Abubuwan Cikin Snap: Labari, Spotlight, AR Lens, Gummy
Snapchat yana aika nau'o'in abun ciki guda huɗu daban-daban, kuma kowannensu yana buƙatar girke-girke na gani daban. Hankalin da ke samar da Labari mai girma har yanzu zai kasa akan Spotlight idan bai dace da tsawon lokaci da kuma yanki mai aminci na nau'in ba.
| Nau'in | Girman ma'auni | Tsawon lokaci | Matsayin kamawa | Mafi kyau don |
|---|---|---|---|---|
| Labarin Katin | 9:16 (1080x1920) | 1 - 10 sec a kowane snap | Tsakiyar sama, sama da gummy | Sabuntawa na yau da kullun, bayanan baya, jefa kuri'a |
| Bidiyon Spotlight | 9:16 (1080x1920) | 5 - 60 sec | 1.5 seconds na farko, tsakiya | Bidiyon tsaye mai gajeren lokaci, ana samun kuɗi |
| Shimfidar AR Lens | 9:16 tare da fuskar fuska | Live | An ɗaure shi ga fuska/duniya | Kamfen ɗin tallafi, ayyukan alama |
| Gummy Pack | 1024x1024 gasken PNG | Static | Mai amfani ya ɗaure | Sake amfani da bayyanar alama |
Katin Labarin shine bugun zuciyar ku na yau da kullun. Spotlight shine inda Snap ke biyan ku. AR Lenses sune yadda kamfanoni ke gudanar da kashe-kashe na tallafi. Gummy packs sune yadda kuke kasancewa a cikin app duk lokacin da mai amfani ya buɗe madannai.
Yawancin kungiyoyi suna ginawa don nau'in guda ɗaya kuma suna yin watsi da sauran ukun, wanda ke barin kashi 60 - 80% na isa ga Snap a teburin. Marigiyyin hankali na zamani akan Vibe Skills suna aika samfura don duka huɗu, don haka kayan kwalliyar kamfani ɗaya ke motsa hotuna masu dacewa a kan duk wani fuskar Snap.
7 Marigiyyin Hankali na Zamani Mafi Kyau don Abubuwan Cikin Snap akan Vibe Skills
Vibe Skills yana da sama da 30 na marigiyyin hankali na zamani na abubuwan gani na sada zumunta, kuma 7 na ƙasa sune waɗanda Gen Z SMMs da masu kirkirar mutum ke shigarwa mafi yawa don Snap a 2026. Kowannensu yana aika da gefuna na amintaccen yanki, dabaru na matakin gummy, kulle kayan kamfani, da fitarwa ta PNG/MP4 a 1080x1920 na asali.
| Hankali | Mafi kyau don | Fitowa ga kowane gudu | Bincika |
|---|---|---|---|
| Snap Story Pack | SMM na yau da kullun, kamfanonin rayuwa | 8 katunan Labari ga kowane jigo | Abubuwan Gani na Sadarwa |
| Bidiyon Spotlight mai Gine-gine | Masu kirkirar Snap masu neman biyan Spotlight | 5 bambancin bidiyon tsaye na 15s | Abubuwan Gani na Sadarwa |
| AR Lens Concept Kit | Ayyukan alama, kamfen ɗin tallafi | 6 firam na ra'ayin Lens + taƙaitacce | Abubuwan Gani na Sadarwa |
| Snap Sticker Studio | Bayyanar alama, tsaba na UGC | 12 gasken gummy na PNG | Abubuwan Gani na Sadarwa |
| Snap Ad Carousel | Masu tallatawa masu aiki suna gudanar da tallan Snap | 6 bambancin tallan Snap 9:16 | Abubuwan Gani na Sadarwa |
| Discover Tile Designer | Masu wallafa, abubuwan da aka nuna na alama | 4 Discover tile + bambancin murfin | Abubuwan Gani na Sadarwa |
| Snap Native Caption Pack | Masu kirkirar Spotlight masu motsa motsi | 10 haɗin kai na rubutu + shimfidar gummy | Abubuwan Gani na Sadarwa |
Kowane hankali yana fitarwa zuwa PNG, MP4, da kuma tushen Figma mai iya gyara don ku mallaki fayil ɗin. Sama da 30 na hankali a wannan nau'in. Duk an haɗa su cikin biyan kuɗin Vibe Skills wanda ya fara daga $39/wata.
Bincika marigiyyin hankali na abubuwan cikin Snap akan Vibe Skills →
Abin da Kowane Hankali Ke Samarwa
Snap Story Pack
Snap Story Pack yana samar da bambancin katunan Labari 8 daga jigo ɗaya na yau da kullun a cikin daƙiƙa 90. Kuna saka sabuntawar yau (taron, fitowar samfur, bayanin baya), zazzage fuska ko hoton samfur, kuma hankalin yana dawo da katunan 8 tare da sanya kalmomin kamawa daban-daban, shimfidar gummy, da magance launuka. Kowace katin tana mutunta yankin amintaccen 12% na sama / 18% na ƙasa don haka babu abin da zai rufe ta hanyar "chrome" na Snap.
Bidiyon Spotlight mai Gine-gine
Bidiyon Spotlight mai Gine-gine yana samar da bambancin bidiyon tsaye guda 5 na daƙiƙa 15 ga kowane jigo tare da kalmomin kamawa da aka saka a cikin daƙiƙa 1.5 na farko, taga inda algorithm na Spotlight ke yanke shawara ko zai ci gaba da nuna bidiyonku. Yana kulle rubutu, launuka na alama, da tsawon lokaci don haka mai kirkirar da ke neman biyan Spotlight zai iya fitar da bidiyon 5 - 10 a kowane mako ba tare da gyara hannu ba.
AR Lens Concept Kit
AR Lens Concept Kit yana samar da firam 6 na ra'ayin Lens da kuma takarda ɗaya mai bayanin kirkira wanda aka shirya don bayarwa ga mai kirkirar Lens Studio ko ga hanyar sadarwa ta abokin tarayya na AR na Snap. Ra'ayoyi sun haɗa da Lenses da aka ɗaure ga fuska, Lenses na duniya, da Lenses masu motsawa (tsawa, murmushi, lumshewa). Mafi kyau ga kamfanoni masu gudanar da kamfen ɗin tallafi ko ayyuka da suka shafi taron.
Snap Sticker Studio
Snap Sticker Studio yana fitar da gummy na PNG gasken gaskiya 12 ga kowace alama, kowannensu an yi masa ado a 1024x1024 tare da girman gummy na app wanda Snap ke bada shawarar. Gummy sun haɗa da kalmomi na yau da kullun, maganganun kamfani, da lokutan lokacin. Da zarar an loda su zuwa Snap, masu sauraron ku suna amfani da su a cikin Snaps ɗinsu, suna ninkawa bayyanar alama ta hanyar tattalin arziki.
Snap Ad Carousel
Snap Ad Carousel yana aika bambancin tallan Snap 6 a cikin nau'in tsaye na asali na 9:16, tare da sandar CTA a ƙasa wanda ke mutunta dokokin amintaccen yanki na tallan Snap. Bambance-bambancen suna gwada magance kamawa daban-daban, sikin samfur, da CTAs a cikin fakitin guda ɗaya don haka mai tallatawa mai aiki zai iya ƙaddamar da gwajin bambance-bambance 6 a ranar farko na sabon kamfen.
Discover Tile Designer
Discover Tile Designer yana ƙirƙirar bambancin tile da murfin Discover 4 don masu wallafa da kamfanoni masu gudanar da abubuwa akan wurin Discover da aka zaɓa na Snap. Tiles suna dacewa da salon editan Snap (rubutu mai ƙarfi, manyan hotunan fuska masu banbanci, launi ɗaya na ƙara) kuma suna aika a daidai girman pixel da Snap ke buƙata don sanya Discover.
Snap Native Caption Pack
Snap Native Caption Pack yana samar da abubuwan haɗin kai na rubutu da gummy 10 don bidiyon Spotlight ɗaya ko jerin Labarai. Rubutu suna bin tsarin kamawa + jiki + CTA da masu kirkirar Snap ke amfani da su don motsa adadin kammalawa, kuma shimfidar gummy suna sanya jefa kuri'a, tambayoyi, da hanyoyin haɗi a cikin yanki mai aminci.
Shigar da hankalin Snap na farko akan Vibe Skills →
Tsarin Aiki na Yau da Kullun na Snap: Daga Ra'ayi zuwa Spotlight a cikin Mintuna 30
Tsarin aiki na yau da kullun na Snap yana gudana a cikin jimilla mintuna 30 lokacin da kuka daina tsara kowane katin da hannu kuma kuka gudanar da marigiyyin hankali na zamani a matsayin shimfida. Ga tsarin aiki da masu amfani da Vibe Skills ke bi don fitar da 1 jerin Labarai + 1 bidiyon Spotlight a kowace ranar mako.
- Zaɓi hankali mai dacewa akan Vibe Skills. Don Labarai na yau da kullun, shigar da Snap Story Pack. Don Spotlight, shigar da Bidiyon Spotlight mai Gine-gine. Don ayyukan alama, shigar da AR Lens Concept Kit. Ku kulle kayan kamfani ku (logo, launuka 3, fonts 2) sau ɗaya a farkon shigarwa.
- Dauki ko zaɓi kayan aikin ɗanyen. Bidiyon daƙiƙa 5 akan wayarka, hoton samfur, yankan fuska. Snap yana karɓar ainihin, tsaye, ɗan danyen abun ciki. Kyakkyawan sharaɗin dakin gwaje-gwaje ba ya yi tasiri sosai.
- Gudanar da hankalin akan kayan aikin. Ɗauka kamfani naku (misali. "ranar fitarwa", "bayan fage", "POV: safiyar Litinin"), zazzage kayan aikin, danna Generate. Fitowa a ƙasa da daƙiƙa 90.
- Zaɓi bambance-bambancen da ya ci nasara. Hankali suna samar da bambance-bambance 5 - 10 a kowane gudu. Zaɓi wanda ke da kalmar kamawa mai tsabta kuma mafi bayyanar fuska/samfur.
- Aika zuwa Snap. Fitowa da PNG ko MP4, zazzage kai tsaye zuwa Snap ta hanyar rol na kyamara, sanya zuwa Labari ko Spotlight. Jimlar lokaci daga ra'ayi zuwa live: mintuna 25 - 30.
- Kula da kuɗin Spotlight + Labarin kallo. Dashboard na mai kirkirar Snap yana nuna adadin kallo, adadin kammalawa, da kuɗin Spotlight ga kowane bidiyon. Yi amfani da bayanan don bada umarnin gudanar da hankali na mako mai zuwa.
Gudanar da wannan madauki sau 5 a kowace mako kuma kuna fitar da bidiyon Spotlight 5, jerin Labarai 5, da gummy pack a kowane wata. Wannan ya isa yawa don fara samun kuɗin Spotlight na yau da kullun da kuma gina masu sauraron Snap wanda ke canzawa zuwa samfur ko al'umma.
Yadda Snap Spotlight Ke Biyan Masu Kirkira A 2026
Snap Spotlight yana biyan masu kirkira bisa ga wani kasafin kuɗin kyaututtuka na yau da kullun, wanda aka rarraba shi gwargwadon ra'ayoyin da kowane bidiyon Spotlight ya samu. Masu kirkirar da suka fi kowa sun bayar da rahoton $500 - $50,000+ a kowane wata dangane da juriya, ingancin kamawa, da kuma dacewar jigo.
Abubuwa uku suna motsa kuɗin Spotlight:
- Ƙarfin kamawa a cikin daƙiƙa 1.5 na farko. Algorithm na Spotlight yana amfani da adadin ficewa na farko a matsayin babban siginar daraja. Kamawa mai rauni yana kashe bidiyon a cikin daƙiƙa na farko.
- Gina tsaye na asali. Sake fitar da TikTok na sake loda yana yin kasa da na asali na tsaye da kusan kashi 40% akan Spotlight. Algorithm na Snap yana rage abun ciki tare da alamomin ruwa na TikTok ko Reels.
- Kayan aikin yau da kullun. Masu samun kuɗi da yawa suna fitar da bidiyon Spotlight 3 - 7 a kowace rana. Yawa yana motsa ma'auni na sanin algorithm game da asusunku.
Marigiyyin hankali na zamani suna sa wannan adadin ya yiwu ba tare da gajiya ba. Mai kirkira da ke amfani da Bidiyon Spotlight mai Gine-gine zai iya samar da bidiyon da aka gyara, wanda aka inganta ta kamawa, 5 - 10 a kowane mako a cikin awanni iri ɗaya da suka yi amfani da su don ɗaya. Wannan yawa yana daidai da kuɗin Spotlight.
Bincika marigiyyin hankali na Spotlight akan Vibe Skills →
Tambayoyi Akai-akai
Labarai vs Spotlight: Wanne Ya Kamata In Gina A Kan Farko?
Gina Labarai farko idan kuna da masu sauraron Snap da ake da su ko al'umma don kiyayewa. Gina Spotlight farko idan kuna son isa da biyan kuɗin masu kirkira ba tare da masu sauraro ba. Yawancin masu amfani da Vibe Skills suna gudanar da duka biyu tare da tsarin aiki guda: Story Pack don kiyayewa ta yau da kullun, Bidiyon Spotlight mai Gine-gine don isa da aka biya. Dukansu hankali suna zaune a cikin Nau'in Abubuwan Gani na Sadarwa.
Zan iya Sake Loda Abubuwan Cikin TikTok Ko Reels Zuwa Snap?
A fasaha eh, a zahiri a'a. Algorithm na Snap yana hukunta bidiyon da ke da alamun ruwa na TikTok ko Reels, kuma wuraren amintacciyar girman "chrome" suna daban a kowane dandalin. Abubuwan da aka sake lodawa suna yin kasa da abubuwan Snap na asali da kusan kashi 40% a 2026. Yi amfani da hankali na asali na Snap akan Vibe Skills don sake tsara ra'ayi ɗaya don Snap a cikin minti 5.
Shin Marigiyyin Hankali na Zamani Suna Aiki Don Zane na AR Lens?
Eh, don ra'ayi da bayanin kirkira. AR Lens Concept Kit akan Vibe Skills yana samar da firam 6 na ra'ayin Lens da kuma takarda ɗaya da aka shirya don bayarwa ga mai kirkirar Lens Studio. Ginin Lens na gaske har yanzu yana faruwa a cikin software na Lens Studio na Snap, amma jagorancin kirkira, dacewar alama, da firam ɗin ra'ayi suna fitowa cikin minti 10 maimakon kwanaki 2.
Shin Yana Bayyananne Cewa An Yi Snap Da Hankali?
A'a. Snap yana karɓar danyen, tsaye, abun ciki mai sauri, wanda shine daidai abin da marigiyyin hankali na zamani ke samarwa. Hankali suna sarrafa shimfida, gefuna na amintaccen yanki, sanya kamawa, da kuma dacewar kayan kamfani. Fuskar, murya, da hali suna kasancewa 100% kai. Masu amfani da Vibe Skills suna ba da rahoton babu raguwar masu sauraro lokacin da suka canza daga na hannu zuwa abun ciki na Snap da aka samar da hankali.
Nawa Ne Kudin Gudanar da Abubuwan Cikin Snap Tare da Marigiyyin Hankali na Zamani?
Biyan kuɗin Vibe Skills ya fara daga $39/wata kuma ya haɗa da zazzagewa mara iyaka a kan kowane hankali na Snap. Idan aka kwatanta da mai zane na Snap mai zaman kansa akan $50 - $200 ga kowane abu ko cikakken manajan Snap na tsawon lokaci akan $4,000+/wata, biyan kuɗin yana dawowa a kan farkon 2 - 3 Snaps da kuka fitar.
Shin Kamfanonin Rayuwa Zasu Iya Amfani Da Hankali Sama Da Masu Kirkirar Mutum?
Eh. Hankali suna motsa nau'in, ba masu sauraro ba. Kamfanin fata na DTC da mai kirkirar Spotlight guda ɗaya duka suna buƙatar 9:16 tsaye, gefuna na amintaccen yanki, da kalmomin kamawa a cikin daƙiƙa na farko. Kulle kayan kamfani yana kiyaye fitowar kowane mai amfani akan alama. Bincika cikakken Nau'in Abubuwan Gani na Sadarwa don ganin wanne hankali ya dace da amfanin ku.
Shin Snap Zai Ƙara Kayayyakin Hankali na Asali Waɗanda Zasu Maye Gurbin Waɗannan Hankali?
Snap ya gina fasalolin hankali na cikin app (My AI, AI Lenses) amma waɗannan suna samar da abun ciki ga masu amfani, ba ga kamfanoni da masu kirkira da ke samar da kayan da za a iya wallafa su ba. Marigiyyin hankali na zamani akan Vibe Skills sun rufe bangaren samarwa: shimfida, kulle kayan kamfani, fitarwa mai dacewa da nau'in, fitowar fakitin bambance-bambancen. Bangarorin biyu ba su yi tasiri a kan juna ba.
Dakatar Da Mu'amala Da Snap Kamar Ragowar TikTok
Snap shine tashar da yawancin kungiyoyin tallatawa ke kasa gina saboda yana jin sabo. "Chrome" yana rufe gefen allon, nau'o'in sun kasu kashi huɗu, kuma masu sauraro sun fi matasa fiye da yawancin ɗakunan tsare-tsare. Wannan nesa shine daidai dama.
800M masu amfani a kowane wata. $1M+ biyan Spotlight a kowace rana. Mafi matasa, mafi makon masu sauraro a sada zumunta. Kamfanoni da masu kirkira da ke fitar da abubuwan Snap na asali a 2026 suna mallakar wata tashar da masu gasa ba za su iya kwatanta ta ba a cikin kwanaki 30 na kama.
Marigiyyin hankali na zamani akan Vibe Skills suna rage farashin samar da abubuwan Snap daga awanni ga kowane abu zuwa minti ga kowane abu, tare da shimfidar da ta dace da nau'in, kulle kayan kamfani, da fitowar fakitin bambance-bambancen. Biyan kuɗi ɗaya, tsarin aiki ɗaya, duk fuskar Snap an rufe.
Bincika marigiyyin hankali na abubuwan cikin Snap akan Vibe Skills →
Dakatar da sake loda TikTok ɗinku zuwa Snap. Shigar da hankalin asali na Snap akan Vibe Skills kuma fitar da Labarai + bidiyon Spotlight a cikin minti.