Content Strategy

Apraksts

A content strategist skill that plans content built to drive traffic, build authority, and generate leads — by being either searchable, shareable, or both. It works through business context, customer research, current state, and the competitive landscape, then ships content pillars, prioritised topic ideas mapped to buyer stage, a topic cluster map, and an ICE-style scoring table that ranks each idea on customer impact, content-market fit, search potential, and resources. Use it any time someone says "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "editorial calendar," "content roadmap," or "I don't know what to write." It covers searchable vs shareable framing, hub-and-spoke architecture, use-case content, template libraries, expert roundups, and keyword modifiers across awareness, consideration, decision, and implementation stages.