Launch Strategy

Whakaaturanga

A SaaS launch and feature-announcement skill that helps plan launches that build genuine momentum, capture attention, and convert that attention into users. It applies the ORB framework (owned, rented, borrowed channels), walks through the five-phase rollout (internal, alpha, beta, early access, full), produces a Product Hunt prep playbook with case studies, post-launch adoption tactics, an ongoing-update calibration (major / medium / minor), and a full pre-launch / launch-day / post-launch checklist. Use it any time someone says "launch," "Product Hunt," "feature release," "announcement," "go-to-market," "beta launch," "early access," "waitlist," "product update," "launch checklist," "GTM plan," or "we're about to ship." It covers waitlist mechanics (Superhuman invite-only example), engineered virality (Notion), borrowed-audience plays (TRMNL), and the discipline of routing every rented or borrowed touch back into owned channels.