Cold Email Writing

Description

A skill for writing B2B cold emails and follow-up sequences that read like a sharp human noticed something — not a sales machine running a template. It produces subject lines, opening lines, body copy, CTAs, personalization that actually connects to the problem, and multi-touch follow-up cadences with rotating angles. The voice target is a smart colleague sharing a relevant observation, calibrated to C-suite, mid-level, or technical recipients. Use it any time someone says "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." It covers a 4-level personalization system, a research signal stack (funding, hiring, LinkedIn posts, tech-stack changes), framework choices (Observation→Problem→Proof→Ask, Question→Value→Ask, Trigger→Insight→Ask), and a quality-check pass that strips AI tells before sending.