Imishinga Myiza ya AI yo Gutanga Intangarugero za Ibicuruzwa bya AR mu 2026

Ubukwe bwiza bw'ubuhanga bwa AI bwo gutanga ibisubizo by'ibicuruzwa kuri AR mu 2026 butanga umukino wa Apple Quick Look USDZ + Android Scene Viewer GLB kuva amafoto amwe y'ibicuruzwa, bugashira akabuto ka viewer ku rupapuro rw'ibicuruzwa byawe, kandi bukarukana kubaka AR gakorerwa ku giti cyawe ku madolari 10.000 - 50.000 $. Ibyahoze ari imishinga y'ibyumweru 6 yo gukorera hamwe birahita birangira ku wa gatanu nimugoroba ufite uburenganzira kuri Vibe Skills.

IKEA Place yatangijwe mu 2017 kandi ihuriza ubumenyi ko AR ishobora kwimura ibikoresho byo mu nzu. Sephora's Virtual Artist yihuriza ubumenyi ko ishobora kwimura amavuta yo kwisiga. Warby Parker yihuriza ubumenyi ko ishobora kwimura amadarubindi. Mu 2026 buri cyiciro gikoresha "kwemerana", "gupima", cyangwa "kugaragara mu mwanya wawe" birimo biragenda kimwe - kandi Apple Quick Look + Android Scene Viewer bisobanuye ko utagikeneye porogaramu kugirango uyohereze.

Uyu muyoboro ugizwe n'ubwenge bune bwo gutanga ibisubizo by'ibicuruzwa kuri AR tubona ko dukomeye kuri Vibe Skills mu 2026, buri kimwe cyohereza iki, kandi uko washyira WebAR nyayo ku mapaji y'ibicuruzwa byawe icyumweru cyose.

Gutanga ibisubizo kuri AR birakemura ikinyuranyo hagati ya "Ntekereza ko bifitanye isano" na "Nzi ko bifitanye isano". Ikinyuranyo niho havamo ingaruka nyinshi z'ubucuruzi kuri interineti, kandi ingaruka ni ikintu gikomeye cyane mu bucuruzi bwa DTC. Imibare ni mbi: ingaruka zingana na 20 - 30% mu modoka kandi 15 - 25% mu bikoresho byo mu rugo, kandi buri ngaruka itwara brand amadolari 10 - 50 mu kohereza, gusubiza mu bubiko, kandi igasibanganya igiciro.

Brands zohereje ibisubizo bya AR zivuga inkuru imwe:

• IKEA Place yaherekeje 11x igihe cy'igihe kirekire cy'amasaha ku bicuruzwa bifite AR bihuje n'amapaji y'ibicuruzwa bidafite urupapuro (IKEA ubwayo ubushakashatsi bwo mu 2018, bukivugwa nk'umubare w'iremezo)
• Sephora Virtual Artist yarenze ibihumbi 200 by'ibihumbi byo kugerageza mu mezi 18 yambere kandi yemezwa ko yiyongereyeho imibare ibiri mu kwiyongerera ubucuruzi bw'ubwiza kuri terefone igendanwa.
• Warby Parker yubakishije ubuyobozi bwayo bwose ku igeragezwa ryo murugero rwa virtual, hanyuma yagurukana imigabane muri leta yo kwishyira hamwe inyuma yacyo.
• Shopify ivuga ko abacuruzi bashyiraho ibisubizo bya AR babona hafi 94% byo kwiyongerera ubucuruzi ku bicuruzwa bifite AR (Shopify ubwayo raporo y'ubucuruzi yo mu 2020)

Uburyo bworoshye. Ifoto y'urugero idafite urupapuro isaba umuguzi kwiyumvisha urugero ruri muri kontekesi. Gutanga igisubizo kuri AR kweretse umuguzi urugero muri kontekesi ye, ku maso ye, mu nzu ye, ku ntebe y'urukiriro ye. Kwiyumvisha ni uguhungabana. AR irabikuraho.

Igiciro cyakoreshejwe kugirango ibi biboneke nk'ikintu cyihariye cy'ibigo. Kubaka WebAR gakorerwa ku giti cyawe hamwe n'umunyamwuga wa 3D utishyurwa burundu ni amadolari 10.000 - 50.000 kuri buri SKU kandi bifata ibyumweru 4 - 8. Ubuhanga bwa AI bugarura ibyo mu gihe cy'amasaha ya nyuma ya nimugoroba hamwe n'ubuyobozi, kandi ibyo byose bikora kuri buri iPhone (Quick Look) na hafi ya Android yose (Scene Viewer) utagikeneye kugura.

Gutanga igisubizo cya AR gukora ntabwo ari "umukino wa 3D ku rupapuro". Gutanga igisubizo gishobora kwiyongera bifata inygetLevel eshanu, kandi ubuhanga bwa AI bugomba gufata bwa ntinduro eshanu kugirango umuguzi ashobore gukanda buto ya AR.

Umuhango nyakuri wa AR usohora inygetLevel eshanu zose. Utabikora usohora umukino na buto.

Uburyo nabwo burashobora guhinduka. Apple Quick Look yasomye .usdz. Android Scene Viewer yasomye .glb. Burimuntu wese wakoraga ubumenyi bwa Vibe Skills AR yohereza bombi kuva ku masoko atandukanye kugirango usohore buto imwe ikora kuri iOS na Android.

Aya ni ubuhanga bune bwo gutanga ibisubizo by'ibicuruzwa kuri AR tubona ko dukomeye mu 2026. Buri kimwe kibaho mu cyiciro cya Interactive 3D kuri Vibe Skills kandi gikorewe nk'ibice by'urubuga bya <ar-button> (byubakishijwe kuri <model-viewer>) biteguye gushyirwa mu bubiko bwa Shopify, WooCommerce, BigCommerce, Webflow, cyangwa ububiko bwa Next.js.

1. Ubuhanga bwa AR kuri meza yo mu nzu

Ikirango cya IKEA Place. Shyiramo amafoto 6 - 12 y'ibikoresho by'intebe, sofa, ameza, cyangwa lampara. Ubuhanga bwakora GLB + USDZ yishushe y'amafoto, buhuze ingano nyakuri ku bipimo by'ibicuruzwa byawe, kandi buhereze buto ya "View in your room" itera Quick Look kuri iOS na Scene Viewer kuri Android.

Byiza kuri: ibikoresho byo mu rugo, lampara, ibikoresho byo mu rugo, ibikoresho byo mu gikoni, ikintu cyose gifite ingano mu santimetero. Ibyoherejwe: .usdz + .glb + Shopify-ubutumwa. Igihe cyo kohereza: amasaha 2 - 4 kuri buri SKU.

2. Ubuhanga bwo kwisiga mu maso ku rwego rwa Glasses + Sunglasses

Ikirango cya Warby Parker. Shyiramo amafoto y'imbere + yanone y'urwego. Ubuhanga bwakora GLB yiyubashe ku maso kandi bukoreshe ARKit Face Tracking kuri iOS + ARCore Augmented Faces kuri Android kugirango bifunge amadarubindi ku maso y'umuguzi mu gihe cy'ukuri. Harimo kugaburira intera y'amaso kugirango umuguzi abone uko bikwiriye.

Byiza kuri: brands z'ibyahagaritse, sunglasses, amadarubindi yo guhanagura. Ibyoherejwe: ikoreshwa ry'uburyo bwo mu maso + guhindura ubugari. Igihe cyo kohereza: amasaha 3 - 5 kuri buri rwego.

3. Ubuhanga bwo kwambara inkweto kuri AR

Guhamagara inkweto byaragezweho kuri iPhone 14+ na Pixel 7+ kugirango bikore ikigeragezo cy'inkweto muri WebAR utagikeneye porogaramu. Shyiramo amafoto y'ibicuruzwa, ubuhanga bwakora umukino wiyubashe ku kirenge n'ubutumwa bwo "Kugerageza ku birenge byawe". Umuguzi yerekana terefone ku birenge bye kandi akabona inkweto ziriho mu gihe nyacyo.

Byiza kuri: inkweto, sandali, inkweto ndende, inkweto z'abagore. Ibyoherejwe: ikoreshwa ry'uburyo bwo mu mutwe + uburyo bwo kwambara bugereranye n'ubwoko bw'ibishushanyo. Igihe cyo kohereza: amasaha 4 - 6 kuri buri bwoko.

4. Ubuhanga bwo Gutwikira mu maso ku rubyiruko + Imbavu + Amadarubindi Idasanzwe

Ikirango cya Sephora Virtual Artist. Shyiramo ifoto y'ibicuruzwa by'imbavu, igicucu cy'amaso, umunyu, cyangwa irangi ry'uruhu. Ubuhanga bwakora shader y'uruhu yibumbiyeho itwikira ibara n'uburyohe (matte, glossy, metallic) ku mbavu z'umuguzi, amaso, cyangwa iminwa mu gihe cy'ukuri. Bikora mu rubuga rw'ibinyamakuru, ntibikenewe porogaramu.

Byiza kuri: ubwiza, amavuta yo kwisiga, imiti y'uruhu ifite uburyohe busa. Ibyoherejwe: shader y'uruhu rw'umubiri + matrix y'ibirere by'ibitare. Igihe cyo kohereza: amasaha 2 - 3 kuri buri muryango w'ibirere.

5. Umukino wizewe ku rubuga rwo mu gikoni

Umugore wo mu rugo udashobora kuvuguruzwa. Shyiramo urufunguro rw'ikawa, ibinini by'ibiryo, amashyiga, cyangwa irinde ku rubuga rwo mu gikoni cy'umuguzi. Ubuhanga bwakora umukino muto wa GLB ufite imirongo y'ibirango byinshi (kugirango umuguzi ashobore gusoma inyuma) kandi buherereze buto ya tap-to-place AR.

Byiza kuri: CPG, ibinini by'ibiryo, ibirungo, amashyiga, ibiryo byiza + ibinyobwa. Ibyoherejwe: .usdz + .glb hamwe n'imirongo y'ibirango byinshi byinjijwe. Igihe cyo kohereza: iminota 90 - amasaha 2 kuri buri SKU.

Reba ibikoresho byose bya AR + Interactive 3D kuri Vibe Skills →

Dore inzira nyayo ibigo byinshi bya DTC bikoresha kugirango byohereze kuri catalog yose. Intambwe eshanu, amasaha abiri kugeza kuri ane kuri buri SKU, nta mukozi w'umuryango.

1. Hitamo ubuhanga bwa AR bukwiye kuri Vibe Skills. Shyira hamwe ubuhanga n'ubwoko bw'ibicuruzwa: ibikoresho byo mu rugo, amadarubindi, inkweto, ubwiza, cyangwa ibicuruzwa bipakiwe. Buri bwenge buhereza uburyo n'uburyo bwo guhamagara icyo icyiciro cyose gikeneye. Tangira ku cyiciro cya Interactive 3D.

2. Shyiramo ibyo usabwa kubicuruzwa byawe. Ibihangano byinshi bisaba amafoto 6 - 12 y'ibicuruzwa bivuye mu burenganzira butandukanye, ibipimo nyakuri mu santimetero, n'ibirere cyangwa ibice by'ibicuruzwa by'ibicuruzwa. Ubuhanga buhita buzakira amafoto, gusukura imikino, no gutwikira PBR byikora.

3. Genzura ibyo wabonye ku gikoresho nyakuri. Fungura USDZ yakozwe kuri iPhone (Safari → Quick Look) na GLB kuri Android (Chrome → Scene Viewer). Genzura igipimo uhuje n'umutegetsi nyakuri. Ibibazo byinshi bya AR bikunda gusiba mu gihe cyo gukora kuko hari umuntu wasohoye atabanje kureba igipimo.

4. Shyira buto ya AR ku rupapuro rw'ibicuruzwa byawe. Ubuhanga buhereza ibice bya <model-viewer> ugashyiramo munsi y'urubuga rw'amashusho. Abafite Shopify bashobora kandi gukoresha block y'umukino wa 3D. Ongera ar na ar-modes="webxr scene-viewer quick-look" kugirango buto imwe ikore kuri buri gikoresho.

5. Genzura imikoreshereze ya AR mu igenzura ryawe. Shyira igikorwa cya viewed_in_ar igihe buto ya AR yakanditswe. Abakanda AR bagana ubucuruzi 2 - 3x kuruta abatari abakanda, bityo iki cyiciro ni zahabu kugirango ugire igenzura.

Icyiciro cyose gikwira mu gihe cy'amasaha ku SKU ya mbere, hanyuma kigakenera munsi y'amasaha 2 kuri buri SKU iyo inzira yarangiye.

Ese gutanga ibisubizo by'ibicuruzwa kuri AR ni ikintu cyihariye kuri iOS mu 2026?

Oya. Apple Quick Look (.usdz) iragenzura iOS, kandi Android Scene Viewer (.glb) iragenzura Android. Igice cya <model-viewer> cy'urubuga giherekeza buto imwe igahitamo uburyo bukwiye kuri buri gikoresho. Buri bwenge bwa AR kuri Vibe Skills bwohereza uburyo bombi bava ku isoko rimwe, bityo wiherekeza rimwe kandi bikora kuri hafi 95% y'abantu bagera kuri telefone.

Ese nkenera porogaramu nyakuri kugirango mbone ibisubizo by'ibicuruzwa kuri AR?

Oya. WebAR ni ihame mu 2026 ku bucuruzi bwo kuri interineti. Apple Quick Look na Android Scene Viewer bombi batangizwa ku gukanda muri Safari cyangwa Chrome badakeneye gusubizamo, SDK, cyangwa igenzura rya App Store. Porogaramu nyakuri zikigifitiye akamaro ibigo binini nka IKEA bashaka kwizera + ububiko + AR mu mwanya umwe, ariko ku bucuruzi bwa DTC hafi yose, WebAR ni ihitamo rikwiye. Reba ubuhanga bwa WebAR-ready kugirango uherekeze utagikeneye umutwaro wa nyakuri.

Ni ubuhe buryo bwa 3D file nkeneye koko?

Impamvu ebyiri. .usdz kuri Apple Quick Look kuri iOS, .glb kuri Android Scene Viewer na <model-viewer>. Ni ibigereranyo bya AR bya MP4 + WEBM kubera videwo. Buri bwenge bwa AR bwa Vibe Skills bwohereza bombi kuva ku mukino umwe, bityo ntabwo ugomba kwita ku nzego ebyiri. Niba umuhanga aguherekeje GLB gusa, abakoresha bawe ba iOS bazabona buto ya AR idakora.

Ni gute nshyigikira ko igipimo cya AR gikwiye?

Komeza gushyira ibipimo by'ibicuruzwa mu santimetero iyo utegura umukino kandi koresha buri gihe ku gikoresho nyakuri hamwe n'umutegetsi nyakuri mbere yo kohereza. Amakosa y'igipimo cya AR ni impamvu ya #1 ituma ibisubizo bigarurwa. Ubuhanga bwa Vibe Skills AR buhitana ibipimo mu makuru ya GLB + USDZ kugirango Quick Look na Scene Viewer bikore igipimo cy'umukino mu gihe gikwiye.

Ese gutanga ibisubizo kuri AR bizahagarika urupapuro rw'ibicuruzwa byanjye?

Ntabwo bigomba kubaho. Script ya <model-viewer> ifite hafi KB 60 zigabanijwe kandi iguruka uko bwije, kandi GLB ubwayo iguruka gusa iyo umuguzi akanditse "View in AR". Shyira script mu buryo bwo gutwikira hamwe na loading="lazy" n'ubutumwa bwa AR bitwara hafi 0 muri Largest Contentful Paint. Ubuhanga bwa Vibe Skills AR buhereza inzira yo gutwikira byigana na default kugirango Core Web Vitals yawe igumeho.

Ni bangahe koko uburyo bwo gutanga ibisubizo by'ibicuruzwa kuri AR mu 2026?

Kuguruka gakorerwa ku giti kwa freelance ni amadolari 10.000 - 50.000 kuri buri SKU, bifata ibyumweru 4 - 8, kandi bikagufunga ku muntu umwe. Uburenganzira kuri Vibe Skills ni amadolari 39/ukwezi ku bihozo bidashyizweho (reba ibiciro), kandi buri bwenge bwa AR buherezwa mu gihe cy'amasaha 2 - 4. Kuri katalog ya SKU 50, imibare ni hafi amadolari 500.000 freelance kuri ubuyobozi bwa 39 $ ku kwezi kwa mbere koherejwe. Ubuyobozi bugutsindira ku SKU ya mbere.

Ese nkoresheje AR ku mbuga za Shopify, WooCommerce, cyangwa Webflow ntabikeneye umuntu uhindura?

Yego. Ibyo buri bwenge bwa Vibe Skills AR bugaragaza ni ibice bya <model-viewer> hamwe n'ibice by'umukino. Shopify ifite block y'umukino wa 3D gakorerwa ifata USDZ + GLB. Webflow yakira ibice nk'ikigamijwe. WooCommerce + BigCommerce bikora nk'igice cy'ububumbe gakorerwa. Ntabwo umuhinduzi akenewe kubyo kwishyira hamwe, gusa kubyo kwihanganira (kandi umuhinduzi ashobora kubikora mu minota 20).

Ese AR ikorana n'ibicuruzwa bitagikeneye kwemerana (ibikombe, amashyiga, ibikoresho byo mu gikoni)?

Yego - inzira ya AR yo mu gikoni ni imwe mu zigana cyane tubona, kuko abaguzi bashyira ibikombe cyangwa amashyiga mu gikoni cyabo bagaragaza icyifuzo ku rwego rw'umuguzi washize mu gikapu cy'ugura. Ubuhanga bwa Packaged Product On-Counter mu cyiciro cya Interactive 3D bwubakishijwe kuri iki kibazo.

Inzira yarangiye: amapaji y'ibicuruzwa bifite AR agaragaza hafi 2x amapaji adafite urupapuro, AR itera igihe kirekire cy'amasaha 3 - 11, kandi SKU zifite AR zibona ingaruka nke kuko umuguzi yabonye kwemerana. Igiciro cyagabanutse kuva ku madolari 10.000 - 50.000 kuri SKU imwe ubuyobozi bwa Vibe Skills. Uburyo bwarishwe (USDZ + GLB). Inzira zibishigikiye (Quick Look + Scene Viewer). Ibikoresho biri mu 95% by'abaguzi.

Icyo hasigaye ni ugukora. Ibigo bya DTC byinjira mbere muri icyiciro cyabo byegukana igenzura ry'ibyavuyeho, ubwishingizi bwa social, n'igenzura ry'ibyavuyeho mu mezi 18 azakurikiraho.

Reba ubuhanga bwo gutanga ibisubizo by'ibicuruzwa kuri AR kuri Vibe Skills →

Simbuka iminsi 6 yo gukora umurimo wa kompanyi. Shyiramo ubuhanga bwo gutanga ibisubizo by'ibicuruzwa kuri AR kuri Vibe Skills kandi uherekeze ku rubuga rwawe rwo guhaha uyu mugaragaro.