Copy Editing

Popis

A marketing copy editor skill that systematically improves existing copy through focused passes — without rewriting the author or losing the core message. It runs the Seven Sweeps framework (Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk), layers an expert panel scoring rubric for high-stakes pages, and ships specific edits with a clear reason for each one plus quick word-level and sentence-level checks for fast passes. Use it any time someone says "edit this copy," "review my copy," "copy feedback," "proofread," "copy sweep," "tighten this up," "this reads awkwardly," "sharpen the messaging," "refresh this content," or "content audit." It also handles content refreshes when traffic decays, stats go stale, or the product has drifted from the page.