Competitor & Alternative Pages

Fa'amatalaga

A skill for shipping comparison and alternative pages that rank for competitive search terms and give evaluators something useful without overplaying the user's hand. It covers four formats — singular alternative, plural alternatives, you-vs-competitor, and competitor-vs-competitor — each mapped to a distinct point in the buyer journey with the right URL pattern, keywords, and section structure. Outputs include a YAML competitor data file, full page copy with TL;DR / pricing / migration sections, and a prioritised page-set plan. Use it any time someone says "alternative page," "vs page," "competitor comparison," "[Product] alternative," "competitive landing pages," "how do we compare to X," "battle card," or "competitor teardown." It enforces a one-source-of-truth-per-competitor architecture, leans on review-mining for honest strengths and weaknesses, and includes explicit "who it's for / who it's not for" sections that build trust with evaluators who will check.