Email Sequence Design

Fa'amatalaga

An expert email and lifecycle automation skill that designs sequences that earn attention, build trust, and move people toward a conversion — without burning the list. It runs on four operating principles (one email, one job; value before the ask; relevance over volume; a clear path forward) and ships a full sequence overview, per-email blocks (subject, preview, body, CTA, segmentation conditions), and a metrics plan with benchmarks for welcome, lead nurture, re-engagement, onboarding, and post-purchase flows. Use it any time someone says "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "email funnel," or "what emails should I send." It covers sequence length, timing gaps, subject-line patterns, preview text, copy structure (Hook → Context → Value → CTA → Sign-off), and segmentation cuts.