Paywall and Upgrade Screen CRO

Maelezo

A skill for designing and optimising in-app paywalls, upgrade screens, upsell modals, and feature gates — the moments where a user has already felt value and is being asked to pay. It produces full upgrade-screen specs (trigger, copy, layout, social proof, pricing display) and benchmark conversion ranges, plus tests worth running, so the team can lift free-to-paid and tier-upgrade rates without trapping anyone. Use it whenever someone says "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," or "free users won't upgrade." It runs on four principles (value before ask, show-don't-tell, friction-free path, respect the no), times prompts to the aha moment, and pairs cleanly with onboarding-cro upstream and pricing-strategy when the model itself needs work.