Referral & Affiliate Programs

简介

A viral-growth and referral-marketing skill that helps the user design programs which turn customers and partners into a reliable acquisition channel. It picks the right model (customer referral, affiliate, ambassador, or hybrid), designs the loop (trigger → share → convert → reward), recommends incentive structures, and lays out the tooling, payout rules, and measurement so the program holds up at scale rather than leaking margin. Use it whenever someone says "referral," "affiliate," "ambassador," "word of mouth," "viral loop," "refer a friend," "partner program," "referral incentive," "how to get referrals," "customers referring customers," or "affiliate payout." Built-in frameworks include the referral loop, viral-coefficient sizing for whether the program can stand alone or needs paid support, JTBD-style framing of why a customer would actually share, and tiered vs flat incentive trade-offs.